Sally-Anne McCormack is a Clinical Psychologist and the founder and director of ANTSA Pty Ltd. With over two decades of experience supporting clients across the lifespan, she strongly believes that “therapy takes place between sessions.” Her vision is grounded in empowering practitioners to inspire, motivate, and monitor their clients regularly, without the added burden that often leads to clinician stress and burnout.
In 2021, following hip surgery and time away from her practice, Sally-Anne reflected on how she could continue to support her clients outside scheduled appointments. This reflection developed into two years of research and development, resulting in ANTSA, a digital mental health platform designed to help practitioners remain connected with clients, assign therapeutic tasks, track mood, and streamline workload in a clinically sound and effective way.
Thanks to Sally-Anne’s clinical insight and commitment to innovation, ANTSA delivers a suite of tools designed to support practitioners and enhance client engagement. These include mood tracking, journalling, psychoeducation resources, and automated homework tasks. At the centre is jAImee, the world’s first clinician-overseen AI therapy chatbot, which helps clients stay connected and supported between sessions under practitioner oversight. ANTSA also features an AI scribe that transcribes and summarises therapy sessions to reduce administrative workload, and kAI, an AI assistant that provides practitioners with real-time support in managing client care.
Sally-Anne continues to lead ANTSA with a client-centred, evidence-based approach that combines clinical insight with advanced technology. Her work enhances therapeutic outcomes, supports ongoing engagement, and reduces practitioner burnout, positioning ANTSA at the forefront of digital mental health innovation.
Sally-Anne’s leadership and innovation in mental health and technology have been recognised with multiple national and international honours:
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WINNER – 2024 GLOBAL Women Changing the World Award: Woman in Science, Tech & Engineering
Presented in London by the Duchess of York, Sarah Ferguson, and Dr Tererai Trent. -
SECOND PLACE – 2024 Women Changing the World GLOBAL Award: Woman in Health
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WINNER – 2024 Global Health & Pharma (GHP) Mental Health Awards
Awarded “Most Innovative Mental Health Engagement Platform 2024” for ANTSA. -
FINALIST – 2025 GLOBAL Women Changing the World Awards
“HealthTech Innovation Award” – selected from over 750 global nominations.
“Woman in Therapy & Counselling Services Award” -
WINNER – 2025 Australia Prestige Awards
Mental Health Support Platform of the Year. -
WINNER – 2025 Global Health & Pharma (GHP) Mental Health Awards
jAImee – awarded “Most Innovative AI Therapy Chatbot 2025”. -
NOMINATED – 2025 iAwards
Innovation: “ANTSA – Mental Health Software Platform featuring jAImee, the World’s First Clinician-Supervised AI Therapy Chatbot”.
Sally-Anne’s leadership and innovation in mental health and technology have been recognised with multiple national and international honours:
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Diploma of Teaching – Australian Catholic University (1986)
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Bachelor of Education – Deakin University (2001)
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Postgraduate Diploma of Psychology (Education) – Monash University (2001)
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Master of Psychology (Educational & Developmental) – Monash University (2004)
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Graduate Diploma of Science (Clinical Psychology) – Swinburne University (completed 3 subjects, 2009)
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Postgraduate Behavioural Sciences (Non-Award subject) – Deakin University (2009)
Sally-Anne was endorsed as a Clinical Psychologist in March 2010 and is a member of the Australian Psychological Society (APS) and American Psychological Association (APA). She also serves on the APS Private Practice Working Party Committee.
Sally-Anne McCormack is a Clinical Psychologist, author, and media commentator with more than 20 years’ experience working with children, adolescents, adults, and families. She is the Founder of ANTSA, an award-winning digital mental health platform designed to help practitioners engage, monitor, and support clients between sessions through real-time mood tracking, automated tasks, psychoeducation, and AI-assisted tools.
Before becoming a psychologist, Sally-Anne was a teacher, giving her unique insight into child and adolescent development. She has since built a diverse career spanning private practice, teaching, media commentary, and resource development, making psychological concepts accessible to the wider community.
She is the author of Stomp Out The ANTs – Automatic Negative Thoughts and Living With ANTs, and creator of the children’s resource Which ANT Are You?. Her professional expertise has been widely recognised, with regular appearances on programs including Sunrise, The Morning Show, The Project, Studio 10, and A Current Affair. She has also hosted regular radio segments on 3AW and ABC Radio, and produced her own Foxtel program, The Sally-Anne Show. In addition, she has contributed extensively to print media.
Alongside her practice and media work, Sally-Anne has facilitated group programs for children, teens, and adults focused on preventing and treating depression. She has delivered presentations both nationally and internationally and has served as a registered APS Media Commentator since 2006. Earlier in her career, she worked as a Special Education teacher, as a psychologist with the Catholic Education Office, and with Assessments Australia, where she conducted school assessments, interventions, and independent reviews for government disability funding applications.
Through her work and innovation with ANTSA, Sally-Anne continues to advocate for accessible, sustainable, and technology-driven mental health care, supporting both practitioners and their clients.